Sales & Process

“Success in sales starts before the first ‘hello’.”

• Market segmentation: Understand your target audience – demographics, needs, income levels

• Lead generation: Use digital platforms, referrals, walk-ins, and service customers.

• CRM tools: Track leads using software like Salesforce, AutoRaptor, or DealerSocket.

• Follow-up system: Automated emails, WhatsApp updates, and appointment reminders.

“People buy from those they like, trust, and respect.”

• Smile, stand with confidence, maintain professional grooming.

• Offer a warm, respectful greeting.

• Make eye contact and listen actively.

• Build rapport through mirroring and empathy.

“Don’t sell the car. Solve the customer’s problem.”

• Ask open-ended questions about usage, family size, budget, preferences.

• Identify whether they prioritize mileage, safety, technology, style.

• Suggest models that match needs, not just inventory.

“Show, don’t just tell.”

• Present car features linked to customer's specific needs.

• Highlight USPs (Unique Selling Propositions): safety ratings, infotainment system, fuel efficiency.

• Use live demos: start the engine, show infotainment, boot space, seat adjustment, etc.

• Let the customer touch, feel, and experience the vehicle.

“Emotion sells. Let them fall in love behind the wheel.”

• Make it personalized: adjust seat, explain controls, keep the route smooth.

• Use it to reinforce product benefits: “Feel how stable it is?”

• Be silent at key moments – let the car do the talking.

“An objection is a sign of interest—handle it smartly.”

• Listen without interruption.

• Use feel–felt–found method:

  • “I understand how you feel... others felt the same... they found it worth it.”

• Address concerns (price, mileage, resale) with data, offers, or alternate models.