Grooming refers to the personal appearance, hygiene, behavior, and presentation skills of a sales executive. In the automobile industry, grooming plays a crucial role because first impressions matter—how you look, talk, and carry yourself builds trust and confidence in the customer’s mind. 

In automobile sales, how you appear, speak, and behave in front of a customer directly affects their trust and decision to buy. It’s not just about knowing the product — it’s also about how you present yourself. 

1. Be Well-Groomed

2. Stand with Confidence

3. Speak Clearly & Respectfully

4. Keep a Positive Attitude

5. Know Your Product

6. Respect Personal Space

7. Close with Courtesy

"Build rapport by mirroring the customer’s tone and body language subtly—not by mimicking. Mirroring creates comfort; mimicking can feel unnatural."